The objective of this initiative is to further establish Coke as THE iconic brand around China’s Spring Festival and to enter the 2013 business year with a strong sales position for the brand.
随着2013年春节的临近,上海李奥贝纳广告有限公司(以下简称“李奥贝纳”)——可口可乐公司的长期广告创意代理公司,为可口可乐推出了新的广告。其目的是在春节期间进一步提升可口可乐的品牌形象,让可口可乐在步入2013年度之际拥有更卓越的业绩表现。
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