Singapore, 13 November 2019
Winners of the SPBA China 2019 joined in on the celebrations at the 18th Singapore Prestige Brand Award (SPBA) Award Presentation Ceremony. During the ceremony, Winners were also conferred award trophies for their achievements. Held at The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister in the Prime Minister’s Office, Mr Ng Chee Meng.
MOPA worked for SPBA China 2019 with the event, photography, media and PR sectors.
Winners of the SPBA China 2019 joined in on the celebrations at the 18th Singapore Prestige Brand Award (SPBA) Award Presentation Ceremony. During the ceremony, Winners were also conferred award trophies for their achievements. Held at The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister in the Prime Minister’s Office, Mr Ng Chee Meng.
MOPA worked for SPBA China 2019 with the event, photography, media and PR sectors.
The Winners of the SPBA China 2019 comprise 14 renowned brands with the likes of the Industrial and Commercial Bank of China, Haidilao, Huawei, 360 and BreadTalk. Having made its first foray into China this year, the Award has 3 main categories that were specially customized for the Chinese market: SPBA - China Prestige Brands, SPBA - Asia Prestige Brands and SPBA - China Top 10 Leading Brands. Winners across these 3 categories have swiftly integrated innovation, transformation, and internationalization into their brand strategies to secure long-term growth, affirming their position as credible and trusted brands in the market.
This year, the SPBA was introduced to the Chinese market in hopes of providing a dynamic platform for recognizing brands that have done well in China. Along with that, the SPBA China 2019 Organising Committee also seeks to encourage the sharing of relevant market expertise between both Chinese and Singapore brands, cementing strong friendships between the business communities in both countries.
Mr. Kurt Wee, President of ASME, said, "Over the past 18 years of the SPBA, we have witnessed the growth and transformation of many of our Singapore brands, some of which have successfully ventured overseas. We hope to replicate this success in China as many China enterprises have shown stellar performance in their brand management and have earned international prestige as leading Chinese brands. We are also optimistic that SPBA China will be able to create more opportunities for Singapore and China brands to cooperate and establish stronger roots in both countries."
Mr. Goh Sin Teck, Editor of Lianhe Zaobao, said, "With the increasing importance placed on brand development in China, it is time that we launched the SPBA China this year. By leveraging the prestige of the SPBA in Singapore, Winners can stand to further their business goals and gain greater exposure worldwide. In forging closer ties between both countries, China enterprises could be encouraged to establish a presence in Singapore, using Singapore as a stepping stone to expand into other countries and regions."
This year, the SPBA was introduced to the Chinese market in hopes of providing a dynamic platform for recognizing brands that have done well in China. Along with that, the SPBA China 2019 Organising Committee also seeks to encourage the sharing of relevant market expertise between both Chinese and Singapore brands, cementing strong friendships between the business communities in both countries.
Mr. Kurt Wee, President of ASME, said, "Over the past 18 years of the SPBA, we have witnessed the growth and transformation of many of our Singapore brands, some of which have successfully ventured overseas. We hope to replicate this success in China as many China enterprises have shown stellar performance in their brand management and have earned international prestige as leading Chinese brands. We are also optimistic that SPBA China will be able to create more opportunities for Singapore and China brands to cooperate and establish stronger roots in both countries."
Mr. Goh Sin Teck, Editor of Lianhe Zaobao, said, "With the increasing importance placed on brand development in China, it is time that we launched the SPBA China this year. By leveraging the prestige of the SPBA in Singapore, Winners can stand to further their business goals and gain greater exposure worldwide. In forging closer ties between both countries, China enterprises could be encouraged to establish a presence in Singapore, using Singapore as a stepping stone to expand into other countries and regions."
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