Photo: One of the embassy(representative) of MILE, located in Seoul, South Korea
Source: internet

The MILE project is trying to solve some inconvenience features of most cryptocurrencies like bitcoin, there are similar projects in the market already which also been called stable coin. It is run by a new decentralized team which is from global, like many blockchain projects which the team members are in different locations.
The PR work such as media and content for MILE would help more people to know and understand it, also the content in media need to fit the local circumstances which are very important.

June.14.2013, Leo Burnett Shanghai (上海李奥贝纳) launches a major summer campaign for Coca-Cola(可口可乐), giving Cokes new ‘nickname’(昵称) labels in China, for sharing good times in the sun.
A global icon of happiness, Coca-Cola has always believed in bringing people together and sharing good times. For the hot summer days of 2013, when young people across China will be reaching for an icy, refreshing Coke, Leo Burnett has developed an initiative to make the happy moments even more unforgettable by replacing the iconic Coca-Cola logo on the pack with individual nicknames, like ‘Buddy’ and ‘Sweetie Pie,’ that add to magic of sharing a Coke together.
MOPA published the story of campaign to the medias

MOPA has been assigned to produce the photography for Starbucks China's social media since 2012 and we have worked on a number of exciting shoots since then.

Apr.19.2013, the award ceremony of Skoda Clever Together Project (CTP, 斯柯达聪明主义)  was held in Shanghai before the Auto Show Shanghai 2013, the ceremony assigned several awards for creative ideas related with car life, the awarded ideas will be build as real innovation to present to the public. CTP campaign was launched in Nov.2012. The Attendees include seniors of Skoda in China and Headquarter.
MOPA did all production and coorperate the event management with Leo Burnett Shanghai.

Apr.12.2013, ‘Faces’,  a new outdoor campaign of Coke on bus shelters in Shanghai, China, which creates by Leo Burnett. The campaign celebrates the original iconic bottle shape and ties it to the global brand idea: "Coke provides the happy energy that connects people."
MOPA arranged this campaign news to a number of  Mar-Com media.