Apr.12.2013, ‘Faces’, a new outdoor campaign of Coke on bus shelters in Shanghai, China, which creates by Leo Burnett. The campaign celebrates the original iconic bottle shape and ties it to the global brand idea: "Coke provides the happy energy that connects people."
MOPA arranged this campaign news to a number of Mar-Com media.
MOPA arranged this campaign news to a number of Mar-Com media.
The creative concept was originally developed and executed by Leo Burnett, Chicago(芝加哥李奥贝纳). When the agency’s Shanghai team(上海团队) saw the campaign they started working closely with Coca-Cola China in order to run it in Shanghai. "We feel that this work is especially appropriate for China. The outside world often perceives China as isolated and inward oriented, but most Chinese - especially the younger generation - are embracing the rest of the world. This campaign celebrates the eagerness of the Chinese people to connect with the world. I couldn't imagine a better market to run it," says Stefan Petzinger, General Manager - Multinationals.
“‘Faces’ is a great showcase of the creative fire-power and collaboration in our Leo Burnett network. Clients who embrace creativity, such as Coca-Cola(可口可乐) , can count on the support of a whole global network,” says Mark Tutssel, Global Chief Creative Office of Leo Burnett Worldwide.
“‘Faces’ is a great showcase of the creative fire-power and collaboration in our Leo Burnett network. Clients who embrace creativity, such as Coca-Cola(可口可乐) , can count on the support of a whole global network,” says Mark Tutssel, Global Chief Creative Office of Leo Burnett Worldwide.
Outdoor Shelters in Shanghai
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