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Initial mar-com for Edu Institute located in MingZhu Edu group’s building

10/22/2018

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A new educational and training institute which located in MingZhu Center (belongs to one of the top education groups, MingZhu Group) is developing the short-term travel-study product for element school. “To study while traveling” is an emerging trend which supports not only by policy but also the new generation of the Chinese parents.
Those products are going to bring element school students to overseas for weeks to experience the local culture in Japan, Australia, and other countries.
We did consult and the initial mar-com which will be able to set up the main structure of the brand, to have good pathway presenting to the target audiences (mostly parents), also planned to build one-stop system to let users view the product, ordering and finish payment.
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