As the 2013 Chinese New Year Festival approaches, Leo Burnett Shanghai – Coke’s long-term lead agency – launches a new creative campaign for Coca-Cola.
The objective of this initiative is to further establish Coke as THE iconic brand around China’s Spring Festival and to enter the 2013 business year with a strong sales position for the brand.
随着2013年春节的临近，上海李奥贝纳广告有限公司（以下简称“李奥贝纳”）——可口可乐公司的长期广告创意代理公司，为可口可乐推出了新的广告。其目的是在春节期间进一步提升可口可乐的品牌形象，让可口可乐在步入2013年度之际拥有更卓越的业绩表现。
MOPA promoted this campaign online, click "Read More " to enter and watch the Video
The objective of this initiative is to further establish Coke as THE iconic brand around China’s Spring Festival and to enter the 2013 business year with a strong sales position for the brand.
随着2013年春节的临近，上海李奥贝纳广告有限公司（以下简称“李奥贝纳”）——可口可乐公司的长期广告创意代理公司，为可口可乐推出了新的广告。其目的是在春节期间进一步提升可口可乐的品牌形象，让可口可乐在步入2013年度之际拥有更卓越的业绩表现。
MOPA promoted this campaign online, click "Read More " to enter and watch the Video
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