A consistent branding produces 23% more revenue on a yearly basis, surprisingly? Despite the obvious advantages of the above fact, only one-fourth of businesses have formal branding guidelines such as a brand book (also known as brand style guide) that they enforce consistently.
Having and enforcing a brand book’s guidelines is helps businesses achieve the consistency necessary for brand awareness, recognition and, ultimately, loyalty.
Read more to find out:
Benefits of creating a brand style guide
A step-by-step guide to building your style guide
5 brand book examples by tech, retail and beauty giants