Source: Design Rush

Mar.20.2023, Singapore ------ Small business data analytics significantly drives growth and expansion. As a small-scale business owner, you know that every task completed, goal hit, and step taken is made toward scaling your business. 

You know how your work, objectives and digital marketing strategies are all impactful on your bottom line. There is information about the traffic driven to your website or online stores, the number of unique one-time buyers and returning purchasers, and your sales trends, among others. However, you may not be precisely aware of the most important revenue-generating factors that you should focus on more. 

Source: Wunderman Thompson, Deisgn Rush

Mar.09.2023, Shanghai ------ Wunderman Thompson, a leading creative, consultant and technology, has won multiple rewareds with it's communication work for Children's book "The Birds And The Bees". The rewards include the Best Print Designs by Design Rush, Print & Publishing by 2022 Spikes Asia and The Green Pencil by 2022 One Show. The book garnered 17 million earned media impressions, and now has 915k readers and counting.

The Birds and The Bees is now available in multiple languages, as well as two audiobooks - one voiced by Game of Thrones star and UNDP Ambassador Nikolaj Coster-Waldau, and the second by Melanie Zanetti from the International Emmy-Winning kids’ show Bluey.

Source: Design Rush

A consistent branding produces 23% more revenue on a yearly basis, surprisingly? Despite the obvious advantages of the above fact, only one-fourth of businesses have formal branding guidelines such as a brand book (also known as brand style guide) that they enforce consistently. 
Having and enforcing a brand book’s guidelines is helps businesses achieve the consistency necessary for brand awareness, recognition and, ultimately, loyalty. 
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Read more to find out:

Benefits of creating a brand style guide
A step-by-step guide to building your style guide
5 brand book examples by tech, retail and beauty giants

Source: American Express

​Financial risk management is an ongoing concern whether you're running a startup or a mature business. Mitigating financial risk, however, is not just about managing cash flow and preparing for rainy days. Your financial-risk mitigation strategy needs to account for all areas of your business, from human resources to operations.

One common mistake that many businesses make is not treating their financial risk management as a continuous activity. While the annual budgeting process or an insurance expiration date are natural times for reviewing your risk mitigation strategy, it's a good idea to tie periodic risk evaluations to other business activities.

The five financial-risk mitigation strategies that have worked for three successful entrepreneurs:

Source: Birdeye

Feb.05.2023, Brisban ------ Birdeye, the leading all-in-one digital customer experience platform, announced the acquisition of Cube Online (Cube), Australia’s leading customer experience platform.
In Asia-Pacific and Europe, more than 3,000 businesses trust Cube, it helps businesses connect with consumers through its digital customer experience platform, enabling local brands and businesses to go digital to be found online, generate reviews, monitor and post on social media, and holistically view all customer touchpoints. Now, with the acquisition of Cube, Birdeye has more than 100,000 businesses and nearly 1,000 employees worldwide.