Source: SPBA, MOPA
Jul.01.2022, Shanghai ------ The 20th Singapore Prestige Brand Award (SPBA) named 38 Singapore Homegrown brands to rejoice their win at the Award Presentation Ceremony which been held in The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister for Manpower, and Second Minister for Trade and Industry, Dr Tan See Leng. Jointly organised by ASME (Associate of Small and Middle Enterprise Singapore) and Lianhe Zaobao, the SPBA recognise brands with compelling brand messages and strategies, giving them the visibility to stand out in a competitive business environment.
Jul.01.2022, Shanghai ------ The 20th Singapore Prestige Brand Award (SPBA) named 38 Singapore Homegrown brands to rejoice their win at the Award Presentation Ceremony which been held in The Ritz-Carlton, the event was graced by Guest-of-Honour, Minister for Manpower, and Second Minister for Trade and Industry, Dr Tan See Leng. Jointly organised by ASME (Associate of Small and Middle Enterprise Singapore) and Lianhe Zaobao, the SPBA recognise brands with compelling brand messages and strategies, giving them the visibility to stand out in a competitive business environment.
The Award Presentation Ceremony of the 20th SPBA
Two new sub-categories are introduced this year, the SPBA - Transformation Award and SPBA - Social Contribution Award. Given the impact of the COVID-19 pandemic on enterprises, the creation of these two sub-categories aims to recognise brands that have shown significant efforts to transform their business during this time (SPBA - Transformation Award), and brands that have gone above and beyond to help the community (SPBA - Social Contribution Award)
Emerging as the Overall Winner for the SPBA - Promising Brands, elemen is a dining concept that focuses on contemporary interpretations of meat-free cuisine enjoyed by both vegetarians and non-vegetarians. Without sacrificing on taste and nutrition, the brand pushes the boundaries of what meat-free dining entails, combining innovative recipes with fresh, high-quality ingredients. Through its delectable offerings and affordable pricing, elemen hopes to dispel misconceptions regarding meat-free foods, and subsequently encourage more individuals to embrace meat-free dining.
One of Singapore’s leading preschool education brands, Mulberry Learning clinched the Overall Winner for the SPBA - Established Brands. Comprising a unique blend of the Reggio Emilia approach, Multiple Intelligences and Habits of Mind, the brand offers a comprehensive and holistic education experience for young children. Already with 15 locations around Singapore, Mulberry Learning sees potential in extending its network overseas. Having expanded into China, the brand also has a global network of affiliated preschools in Australia and Panama.
A prominent eldercare operator in Singapore and Malaysia, ECON Healthcare was announced as the Overall Winner for the SPBA - Heritage Brands. With a history of over 34 years, ECON has partnered over 8,000 seniors and families on a journey of quality care. Built on a model of care based on a senior’s care continuum, the brand offers a holistic suite of eldercare services beyond an average nursing home. Through continuous care and service innovation, ECON is dedicated to providing high quality and customer-focused healthcare.
Apart from the 3 Overall Winners for the Promising Brands, Established Brands and Heritage Brands categories, one brand from each respective award category was also voted as the SPBA - Most Popular Brand – an award conferred to brands that have garnered the highest number of votes from the public in their respective category. (Please see Appendix on page 5).
Honoured as the Winner of the SPBA - Special Merit, the Singapore Association for Mental Health (SAMH) has a vision to promote mental wellness for all. Committed to improve the lives of, and promote acceptance and respect for, persons with mental health issues, and improve the mental resilience of the community, SAMH offers a comprehensive range of mental health services – rehabilitative, outreach and creative – to the general Singapore society. The SPBA - Special Merit is a unique award category to honour public agencies and not-for-profit organisations, in which participation is strictly by invitation only.
One of Singapore’s leading preschool education brands, Mulberry Learning clinched the Overall Winner for the SPBA - Established Brands. Comprising a unique blend of the Reggio Emilia approach, Multiple Intelligences and Habits of Mind, the brand offers a comprehensive and holistic education experience for young children. Already with 15 locations around Singapore, Mulberry Learning sees potential in extending its network overseas. Having expanded into China, the brand also has a global network of affiliated preschools in Australia and Panama.
A prominent eldercare operator in Singapore and Malaysia, ECON Healthcare was announced as the Overall Winner for the SPBA - Heritage Brands. With a history of over 34 years, ECON has partnered over 8,000 seniors and families on a journey of quality care. Built on a model of care based on a senior’s care continuum, the brand offers a holistic suite of eldercare services beyond an average nursing home. Through continuous care and service innovation, ECON is dedicated to providing high quality and customer-focused healthcare.
Apart from the 3 Overall Winners for the Promising Brands, Established Brands and Heritage Brands categories, one brand from each respective award category was also voted as the SPBA - Most Popular Brand – an award conferred to brands that have garnered the highest number of votes from the public in their respective category. (Please see Appendix on page 5).
Honoured as the Winner of the SPBA - Special Merit, the Singapore Association for Mental Health (SAMH) has a vision to promote mental wellness for all. Committed to improve the lives of, and promote acceptance and respect for, persons with mental health issues, and improve the mental resilience of the community, SAMH offers a comprehensive range of mental health services – rehabilitative, outreach and creative – to the general Singapore society. The SPBA - Special Merit is a unique award category to honour public agencies and not-for-profit organisations, in which participation is strictly by invitation only.
Mr Kurt Wee, President of the Association of Small & Medium Enterprises (ASME)
Mr Kurt Wee, President of the Association of Small & Medium Enterprises (ASME), said, “In spite of the global pandemic, many of our local brands have continued to strive for excellence and established a name for themselves. Seizing various opportunities, they demonstrated their capability to rise above obstacles and prevail in today’s business climate. As global economies reopen, we believe that local brands should take advantage of the momentum to push their brands further and attain greater milestones.”
Mr Goh Sin Teck, Editor, Lianhe Zaobao
Mr Goh Sin Teck, Editor, Lianhe Zaobao, added “Over the last two years, the economic climate was fraught with uncertainty and challenges, and enterprises had to rethink their business models and digitalise rapidly. Brand building is key in the continual growth of enterprises, and for them to remain competitive on a local and global scale. We are pleased to see that many of our local brands are leveraging the SPBA as a platform to internationalise, which is crucial now that the world is starting to open back up.”
Jointly organised by ASME and Lianhe Zaobao, the SPBA is in its 20th year, having honoured over 500 unique brands, the Award aims to continue raising the bar in branding, encouraging local and global brands to reach a higher mark of excellence.
Trophies of the 20th SPBA
APPENDIX: WINNERS OF THE SPBA 2020/21
(Past year Winners are highlighted in yellow)
(Past year Winners are highlighted in yellow)
About SPBA
The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
To meet the demands of the market, the SPBA comprises four main Award Categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands and SPBA - Special Merit.
For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit.
A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.
The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
To meet the demands of the market, the SPBA comprises four main Award Categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands and SPBA - Special Merit.
For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit.
A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.
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