Mar.09.2023, Shanghai ------ Wunderman Thompson, a leading creative, consultant and technology, has won multiple rewareds with it's communication work for Children's book "The Birds And The Bees". The rewards include the Best Print Designs by Design Rush, Print & Publishing by 2022 Spikes Asia and The Green Pencil by 2022 One Show. The book garnered 17 million earned media impressions, and now has 915k readers and counting.
The Birds and The Bees is now available in multiple languages, as well as two audiobooks - one voiced by Game of Thrones star and UNDP Ambassador Nikolaj Coster-Waldau, and the second by Melanie Zanetti from the International Emmy-Winning kids’ show Bluey.
About the ideal, this version of ‘The Birds & The Bees’ isn’t a story about how life is made, but how life on Earth can be saved.
This children's book was created to help kids have 'the talk' with their parents about what greenhouse gases are doing to our planet, and show them how one conversation can lead to a brighter future for the birds, the bees, and every single one of us. Importantly, it reminds kids that they have the power to protect the planet by talking with the adults in their lives who care about their future.