Before joining SoftServe, Lam served as Design Director and Digital Expert at McKinsey & Company in Singapore. She pioneered new practice capabilities for multiple digital, design, and corporate venture engagements serving markets across Asia-Pacific. Lam was also an early regional hire at IDEO, a global innovation consultancy. She led new product development and strategic transformation, facilitated the development of human-centered design as a core tenet across government services and healthcare systems. Lam holds a Bachelor of Arts from Brandeis University, where she graduated with the highest honors.
Lam has worked in Silicon Valley, Tokyo, and Southeast Asian cities within the financial services, consumer retail, energy, travel, transportation logistics, and healthcare sectors. She has developed strong, cross-functional teams and created organization-wide capability-building programs to drive actionable outcomes. Lam will spearhead global design initiatives and strategies for SoftServe.
SoftServe is a digital authority that advises and provides at the cutting-edge of technology, the company reveal, transform, accelerate, and optimize how enterprises and software firms do business. The end-to-end solutions and expertise deliver innovation, quality, and speed across the healthcare, retail, energy, manufacturing, and financial services verticals. SoftServe empower enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today's marketplace—no matter where in the journey.
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