Singapore, 9 June 2020
GroupM, the media investment group of WPP, announced an industry-leading partnership with Lazada Group – Southeast Asia’s largest e-Commerce platform – covering all six Southeast Asia markets where Lazada Group has operations.
GroupM's agencies - MediaCom, Mindshare, Wavemaker, and Essence will leverage GroupM Commerce to deliver to their clients, an end-to-end solution spanning strategic planning, optimizing on and off-platform marketing investments (search and display), traffic generation, social, affiliate marketing, KOL, Livestream, on-platform traffic management, content and creative development, online store management, analytics and reporting, and e-Commerce operations.
Ashutosh Srivastava, CEO GroupM Asia Pacific said, “Over the past four years, we have innovated a successful e-Commerce service model in China, and subsequently rolled out to India where it is rapidly growing. Our learnings have been valuable to understanding how to meet the needs of clients across the region, and now we are ready to accelerate deployment to help clients drive their marketing objectives with winning e-Commerce strategies and activation. We have seen a marked increase in client activity in e-Commerce since the beginning of COVID-19 and we are pleased to partner with Lazada to further enhance our capabilities.”
Mary Zhou, Lazada Group’s Chief Marketing Officer said, “We are pleased to partner with GroupM given their expertise and dedication to the e-Commerce space. Lazada Sponsored Solutions enable brands to better interact and engage with customers on our platform using our knowledge and insights about online consumer trends.”
GroupM is the world's leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM's portfolio includes Data & Technology, Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business.