Shanghai ------ Motul launches a new and improved version of its flagship product, with a new formulation pushing again the boundaries of performance to the world including the Asia Pacific market. Fifty years after its first launch, Motul unveiled the latest evolution of its benchmark lubricant, the new Motul 300V is revealed for the 24h of Le Mans, the most iconic racing event in the world. Over the following decades, Motul has continuously perfected its flagship product and today, Motul 300V continues to propel the world’s top teams to podium glory. From Le Mans to high-performance cars, Drift Masters to Dakar rally, it has proved itself to be a game-changing lubricant in the paddocks of top racing.
Motul is ending 2021 with the launch of the new 300V for the Asia Pacific.
Dantiacq has been working to expand Motul’s presence in the Asia Pacific region as an industry leader. He was ardent about his vision to grow the brand in key markets but also very confident in the team’s ability to push towards innovating their strategy for sustainable growth.
"We push our products, services, and innovations with the passion to transform this industry. Our strategic elements are focused on sustainability, innovation, and people engagement. We keep customer satisfaction at the core of our mission and this is a commonality across all countries in the region. Our mission is to be an energy enabler and a mobility enabler," said Dantiacq.
With pricing as a major factor in many key markets, Dantiacq was quick to point to its retailers and distributors who expressed willingness to reach more consumers with the arrival of the new 300V. He also assured that they are working hard with partners to give consumers the best prices.
Years of burnt and blasted iron helped Motul to understand the subtle art of lubrication. As a real artist, Motul understands that the unavoidable keys for creation are well-maintained tools, machines, and engineering. MotulTech responds to these needs.
MotulTech brings performance improvements to the industry by applying its extensive knowledge, by anticipating every arduous operation. Apprehending every form of exertion, MotulTech experts develop products that balance the quest for performance and productivity with respect for users and the environment. It is both an art and science by which these experts proceed, step by step, inch by inch.
Entering into a partnership with an Italian counterpart, Baraldi, MotulTech is now the benchmark in the field of lubricants for high pressure die-casting and aluminum extrusion. It is equipped with its own extensive high-technology R&D facility and ensures in-service monitoring of customers' products close to their facilities. More than just a cutting fluid or maintenance lubricant, MotulTech ensures a solution tailored to improve industrial productivity.
New generation of 300V Le Mans series offers the maximum engine reliability possible and is now available in 10W-60 and 20W-60 viscosities. It is perfect for extreme motorsport applications such as endurance racing and drifting. Adding to the uniqueness of these products is the fact that they are the only engine oils worldwide bearing the prestigious 24 hours of Le Mans name.
A launch at 24 Hours of Le Mans 2021:
The brand new Motul 300V is launched during the 24h of Le Mans, the most grueling endurance race of the year and probably the most iconic of all.
Besides powering most of the LMP2 teams on the grid, including 2020 category winners United Autosports, Motul is proud to be the official lubricant partner of Scuderia Cameron Glickenhaus, which had the opportunity to test the new Motul 300V and share their excitement about the new product.
Jim Glickenhaus, the Founder of Scuderia Cameron Glickenhaus said: "The new Motul 300V makes a gigantic difference. In challenging racing conditions, the engine often gets stretched to its limits, therefore we need a reliable lubricant that will make the engine able to continue the race. The new Motul 300V is exactly that. We have full confidence in this lubricant."