Pioneer e-Commerce platform Lazada Partners APEC 2022 To Drive Economic Growth in Southeast Asia

HE Thai Deputy Prime Minister and Foreign Minister, Don Pramudwinai (fifth from the right); Lazada Group Chief Executive Officer, James Dong (fourth from the right); and other members of APEC 2022 and Lazada representatives flag off Lazada Logistics' fleet of APEC and Lazada co-branded delivery vehicles

Source: Lazada

Oct.28.2022, Shanghai ------ Lazada announces the joining hands with the Asia-Pacific Economic Cooperation (APEC) 2022 economic forum, a partnership that aligns with the eCommerce platform's initiatives to drive and support inclusive and sustainable growth initiatives in Southeast Asia.

​The collaboration will see Lazada working closely with APEC and Thailand's Ministry of Foreign Affairs on awareness-building and knowledge-sharing of the summit's priorities and values. The partnership also recognizes Lazada's commitment in building a robust eCommerce ecosystem within the region, as the user penetration of eCommerce in Southeast Asia is expected to reach more than 400 million users by 2025[1].

James Dong, Chief Executive Officer, Lazada Group

​"As our world grows increasingly digitalized and connected by technology, greater collaboration and cooperation across industries, as well as between the public and private sectors is crucial to drive sustainable progress. Lazada has been working closely with governments and businesses in the six markets where we operate to build a high-quality digital ecosystem that is set up for long-term growth," said James Dong, Chief Executive Officer of Lazada Group. "That is why Lazada continues to invest in core infrastructure across technology, payments and logistics to create value for local communities of sellers and consumers. We are confident that our expertise and technology can help drive the region's trade and economy in support of APEC 2022 initiatives."

Lazada Logistics’ commemorative APEC and Lazada co-branded delivery fleet

​Southeast Asia's digital economy is projected to reach USD 1 trillion by 2030, with eCommerce as the biggest growth driver[2]. Micro-, small- and medium-sized enterprises (MSMEs) account for 97% of all businesses in the region and employ 67% of the working population. MSMEs are not only essential to post-pandemic economic recovery, but are also an important contributor to a more inclusive and diverse economy[3]. This indicates that digitalization is an effective approach for MSMEs to mitigate business risks, and ensure resilience and continuity in the local ecosystem.

APEC 2022's priorities—Open. Connect. Balance.—align with Lazada's vision of accelerating progress in the region's digital economies through eCommerce and technology.

The logo of Lazada

About Lazada Group 

​Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplifting communities by creating positive impact.

More information can be found here https://group.lazada.com/en/foundation/

[1] Transforming Southeast Asia: From Discovery to Delivery
[2] Google, Temasek and Bain e-Conomy SEA Report 2021
[3] Challenges, Responses, and Transformation of MSMEs in the Post-Pandemic Era
[4] Boston Consulting Group, Boosting Women in Technology in Southeast Asia (2020)