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The Asia-Pacific SABRE Awards 2022 Calls For Entries

5/10/2022

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Source: Provokmedia

May.10.2022, Singapore ------ The Asia-Pacific SABRE Awards 2022 is now accepting entries ahead of the early deadline of 3 June, recognizes the best in public relations programming from across the Asia-Pacific region and is open to campaigns developed by agencies, corporations, not-for-profit organizations, government agencies and more.  (the dedicated entry platform)
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SABRE Trophies (2017)
​The SABRE Awards competition recognizes Superior Achievement in Branding, Reputation and Engagement and has a 30-year heritage, the regions of the competitions includ North America, EMEA, Latin America and Africa as well as the Asia-Pacific. 

In addition to categories celebrating the best campaigns from specific geographic markets, the Asia-Pacific competition recognizes great work in specific practice areas (from consumer PR to public affairs to employee communications) and in industry sectors (healthcare, technology, not-for-profit etc.). The IN2 SABRE awards, meanwhile, focus on Insight+Innovation, with categories for the best use of data and analytics and new digital and social channels.
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​This year, new categories have been added to recognise the emergence of work and campaigns related to ESG, the metaverse, and DEI policies. 

The entry website includes a complete list of categories, entry fee and deadline information (the early deadline is 3 June, the late deadline is 1 July), as well as tips for crafting a winning entry. The SABRE Asia-Pacific awards ceremony, along with PRovoke's Asia-Pacific Summit, will take place on 21 September, with the venue to be confirmed soon. 
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Arun Sudhaman, editor-in-chief at PRovoke Media and chair of the SABRE Asia-Pacific jury
​"The past two years have been extremely challenging for everyone, not least those of us responsible for maintaining the close relationships between organizations and their key stakeholders," said Arun Sudhaman, editor-in-chief at PRovoke Media and chair of the SABRE Asia-Pacific jury. "But we know that the public relations profession has risen to the challenge, and that much of the work has reached a new level in terms of innovation and creativity. We're looking forward to benchmarking and showcasing this progress."

SABRE Awards are currently drawing up a jury of industry leaders across agency and corporate — if anyone likes to be considered, please let them know. 

At last year's Asia-Pacific SABRE Awards, which took place at a hybrid event in Hong Kong, Lenovo's 'From the World's Factory to the World's Engine' won Best in Show, while FleishmanHillard and WE took the top Agency of the Year honours. 

​About SABRE Awards

As the awards competition by PRovoke Media, the world’s largest and most sought after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region. The IN2 SABRE Awards that recognize excellence in content creation and data-driven insights.
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About PRovoke Media

Previously known as the Holmes Report, PRovoke Media produces content across multiple platforms, focused on two critical objectives.
 
First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis of the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions.
 
Second, to elevate the status of the discipline by proving to senior executives that public relations are a mission-critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards.

PRovoke Media was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke Media delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.
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